https://www.alyssatandrews.com/macys-x-adrianna-papell daily 0.75 2019-02-25 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c745fa19140b757cca3cb6a/1551128308673/ MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Bridal Mailer - Inside Objective: Create a branded wedding guide the bride will want to keep during her wedding planning process. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c744e5f71c10bf5cb64ff87/1551128308673/macys-9inx12in-halffold-inside_a-1.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Bridal Mailer - Inside Objective: Create a branded wedding guide the bride will want to keep during her wedding planning process. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c744e5f0852290aec32eba0/1551128260281/macys-9inx12in-halffold-outside_a-1.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Bridal Mailer - Outside Outside of Bridal Guide. White space featured personalized wedding countdown and 15% off coupon for Adrianna Papell at Macy’s. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c7452456e9a7f4d1f05135e/1551130472567/MacysEmail1.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Email 1 Objective: Introduction to all verticals of the Adrianna Papell Wedding Shop at Macys.com with a focus on the entire bridal party. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c74524aa4222fb4849e2ae5/1551128567277/MacysEmail2.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Email 2 Objective: Present bridal party options to the bride at a time when she is most likely in market— mailing aligns with the timeline on the bridal guide mailer based on her wedding date. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c7454e99140b70f729fee50/1551128856263/MacyEmail3.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Email 3 Objective: Remind the bride about the wedding shop and focus on the items she needs from “Yes” to “I do.” https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c730b29c8302512423fec84/5c74525224a6944bef548f17/1551130529029/MacysEmail4.jpg MACY'S X ADRIANNA PAPELL - Macy's x Adrianna Papell Email 4 Objective: Remind the bride about the other events she has coming up associated with her wedding date. Unlike the wedding itself, these events have shorter consideration periods and occur closer to the wedding. https://www.alyssatandrews.com/automated-email-campaigns daily 0.75 2019-02-25 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7344cbee6eb02c2aead587/1551051353255/ Automated Email Campaigns - Welcome Email 1: New Subscriber Objective: Welcome new subscribers to Adrianna Papell and offer a 15% off coupon to drive a first purchase. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c731cb5eef1a1a6b0ddde0d/5c7327b208522968b508b212/1551051353255/welcome-2.jpg Automated Email Campaigns - Welcome Email 1: New Subscriber Objective: Welcome new subscribers to Adrianna Papell and offer a 15% off coupon to drive a first purchase. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c731cb5eef1a1a6b0ddde0d/5c732795104c7b43f766249c/1551058081463/welcome-email.jpg Automated Email Campaigns - Welcome Email 2: Introduction of Collections Objective: To introduce new customers to all collections offered by Adrianna Papell. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c731cb5eef1a1a6b0ddde0d/5c7327bdb208fc188c7ca0d7/1551058092830/letsgetsocial.jpg Automated Email Campaigns - Welcome Email 3: Social Introduction Objective: Drive new customers to follow the brand on top social channels. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c731cb5eef1a1a6b0ddde0d/5c7327ddec212dd3a5669da6/1551058109014/thankyou-email-v2.jpg Automated Email Campaigns - Welcome Email: Existing Subscribers Objective: This email notifies existing subscribers that they are already on the list when they attempt to resubscribe. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c731cb5eef1a1a6b0ddde0d/5c7327f4e5e5f0585a1740b9/1551058123065/survey-email.jpg Automated Email Campaigns - Post Purchase Email: Survey Objective: Evaluate order, website, and customer service experience after an order has been placed and received by the customer. https://www.alyssatandrews.com/marketing-email-campaigns daily 0.75 2019-03-01 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7735b553450ab003998740/1551053072379/ Marketing Email Campaigns - Marketing Email: Top Reviewed Styles Spotlight on top-reviewed wedding styles featuring customer imagery and quotes. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732ebfa4222fd11261a462/1551053072379/reviews-email_V2.jpg Marketing Email Campaigns - Marketing Email: Top Reviewed Styles Spotlight on top-reviewed wedding styles featuring customer imagery and quotes. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732ec7ec212dd3a566e840/1551058019418/jumpsuit-email.jpg Marketing Email Campaigns - Marketing Email: Jumpsuits Spotlight on the versatility of jumpsuits from event to event using a mix of editorial, UGC, and PR imagery. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732ecdeef1a1a6b0dea9c0/1551058019436/01.19-email.jpg Marketing Email Campaigns - Marketing Email: Bridesmaid Story Spotlight on wedding planning for the bridal party featuring color palette, belts and more inspiration via editorial imagery. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732ed44785d303f1ccc992/1551316191593/best-sellers-email+%281%29.jpg Marketing Email Campaigns - Marketing Email: Best Sellers Spotlight on restocked best sellers featuring UGC. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732edde2c483c9fc7f5032/1551316294503/nye-email-2.jpg Marketing Email Campaigns - Marketing Email: Sale Email Dynamic sale email featuring New Year’s Eve dresses and accessories to complete the look. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c732ee4eef1a1a6b0deaaf9/1551316405225/MOB-email.jpg Marketing Email Campaigns - Marketing Email: Mother of the Bride Showcasing Mother of the Bride/Groom product. Email sent during top wedding planning months— shortly after “Engagement Season.” https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c732e46e5e5f0585a178964/5c79830c24a694995f568d0d/1551467278509/prom-email.gif Marketing Email Campaigns https://www.alyssatandrews.com/print-copywriting daily 0.75 2019-02-27 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c745dad7817f77ef6bf3184/1551129892725/ Print Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745ce7fa0d600635cd9e0b/5c745d21971a1839022df8b0/1551129892725/Package+Insert.JPG Print Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745ce7fa0d600635cd9e0b/5c745d21eb393140a6208b47/1551129891037/Package+Insert2.JPG Print Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745ce7fa0d600635cd9e0b/5c745d26a4222fb4849ed154/1551130029086/AidanMattoxPostcardFront.JPG Print Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745ce7fa0d600635cd9e0b/5c745d26b208fcef3cd4c6ab/1551130029109/AidanMattoxPostcard.JPG Print Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745ce7fa0d600635cd9e0b/5c75f993ec212dc47c64390a/1551235477843/MacysMailerInside.jpg Print Copywriting https://www.alyssatandrews.com/email-partnerships daily 0.75 2019-02-25 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c74601dfa0d600635cdd605/1551130551948/ Email Partnerships - MACY'S X ADRIANNA PAPELL EMAIL 1 Objective: Introduction to all verticals of the Adrianna Papell Wedding Shop at Macys.com with a focus on the entire bridal party. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745e0e7817f77ef6bf38b7/5c745e211905f4161b7cb016/1551130551948/MacysEmail1.jpg Email Partnerships - MACY'S X ADRIANNA PAPELL EMAIL 1 Objective: Introduction to all verticals of the Adrianna Papell Wedding Shop at Macys.com with a focus on the entire bridal party. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745e0e7817f77ef6bf38b7/5c745e210852295fde7644bc/1551130562250/MacysEmail2.jpg Email Partnerships - MACY'S X ADRIANNA PAPELL EMAIL 2 Objective: Present bridal party options to the bride at a time when she is most likely in market— mailing aligns with the timeline on the bridal guide mailer based on her wedding date. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745e0e7817f77ef6bf38b7/5c745e2171c10b4ad485c6bc/1551130573611/MacyEmail3.jpg Email Partnerships - MACY'S X ADRIANNA PAPELL EMAIL 3 Objective: Remind the bride about the wedding shop and focus on the items she needs from “Yes” to “I do.” https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c745e0e7817f77ef6bf38b7/5c745e2115fcc0fd6ba4dc23/1551130653725/MacysEmail4.jpg Email Partnerships - MACY'S X ADRIANNA PAPELL EMAIL 4 Objective: Remind the bride about the other events she has coming up associated with her wedding date. Unlike the wedding itself, these events have shorter consideration periods and occur closer to the wedding. https://www.alyssatandrews.com/in-studio daily 0.75 2019-02-27 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75db757817f7c9da2bfe59/1551227746588/ In Studio https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c75d49a15fcc0721df60ced/5c75db52e4966b59fd6f7f5a/1551227746588/AP_S19_Bridal_Shot_05_0078.jpg In Studio https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c75d49a15fcc0721df60ced/5c75da05e79c708641faf6b7/1551227431047/AP_S19_Bridal_Shot_14_Bridesmaids_0066.jpg In Studio https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c75d49a15fcc0721df60ced/5c75d9ddf9619a09232d36c0/1551227387731/AP_S19_Bridal_Shot_06_0037.jpg In Studio https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c75d49a15fcc0721df60ced/5c75d9c1e4966b59fd6f6e4c/1551227372658/AP_S19_Bridal_Shot_03_0089.jpg In Studio 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https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75ec2b652dea58da9116eb/1551471737437/confetti-instagram-600x600.gif Social Content - Moments to Celebrate Holiday content that engages the viewer. https://www.alyssatandrews.com/digital-copywriting daily 0.75 2019-02-28 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7751b2e79c70dc8e9a103f/1551323574120/AP1E203136_AC239_Regular_Default.jpg Digital Copywriting - Boho Floral Beaded Blouson Gown A beloved silhouette gets a fresh beaded pattern this season. This beaded dress features a sweetheart neckline, spaghetti straps, a blouson bodice, and a flowing skirt. Vines of boho floral beading are embroidered throughout this feminine styling that will elevate any night out. A hidden zipper at the back closes the design. This floral beaded dress will shine with the addition of metallic high heels and a satin clutch. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7756ee9140b7d87f06b927/1551326713156/Screen%2BShot%2B2019-02-27%2Bat%2B10.19.19%2BPM.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7751048165f52f436c66a8/1551323400592/Screen+Shot+2019-02-27+at+9.56.04+PM.png Digital Copywriting - Floral Embroidered Fit and Flare Dress with Cap Sleeve Feminine florals adorn this sweet little fit and flare dress all over. This floral dress features a v-neckline, fitted bodice, and sheer cap sleeves. A full skirt offsets the otherwise fitted and fully lined dress. Our paradise garden embroidery shines on the mesh overlay of this dress. A subtle zipper closure at the back completes the design. From work to brunch, this day dress is a beautiful look. Add wedges and a bracelet to complete this fit and flare dress. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c774825971a181877e6509d/1551321126793/Screen+Shot+2019-02-27+at+9.30.54+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7748260852290f391b2e98/1551321128251/Screen+Shot+2019-02-27+at+9.30.13+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7748399b747a71613c3efb/1551321148050/Screen+Shot+2019-02-27+at+9.28.52+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7748a7e79c70dc8e99ac20/1551321257245/Screen+Shot+2019-02-27+at+9.33.48+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7748cfeb3931100c9a745c/1551321297186/Screen+Shot+2019-02-27+at+7.29.49+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c774919fa0d6063fc272017/1551321370678/Screen+Shot+2019-02-27+at+9.35.53+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7994318165f5b00a19ed93/1551471666515/promheader.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c77481f4785d37267cabc1f/5c7e8a7b0d9297318b4eb66b/1551796860175/SpringAwakening.JPG Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c774308652dea5112302220/1551319819071/Screen+Shot+2019-02-27+at+9.09.57+PM.png Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c77434bb208fc79a089aebd/1551319884850/jumpsuit-slider-mockup.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c774351eb3931100c9a3820/1551321589946/cocktails-slider.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c77463ea4222f8132a4f358/1551320639508/platinum_slider.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c7746414785d37267caa786/1551321703137/HolidayOfficepartyslider.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c774653e5e5f04d08221dfa/1551320660431/thanksgivingweekend-mobilebanner.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c774657419202f2b75f847e/1551321832532/bestsellers-slider.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/5c760019eb393114c85c44b1/5c774800f9619aca1932bd26/1551321094305/nye-slider.jpg Digital Copywriting https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c7750f7e2c483a049f6a26b/1551323391039/AP1E202636_AB194_Regular_Alternate-1.jpg Digital Copywriting - One Shoulder Crepe Jumpsuit with Bow Accent Chic and simple, this jumpsuit is a fun add to your night out. This jumpsuit features a one shoulder sleeve with bow accent, fitted styling, and tapered pants. Made from a knit crepe that has a little stretch, this jumpsuit is a comfortable look for all night wear. A zipper side closure finishes this one-piece. Style this jumpsuit with a pretty pump and beaded clutch to elevate this evening look to formal. https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c77547e4785d37267cb46ec/1551326740241/Screen+Shot+2019-02-27+at+10.20.33+PM.png Digital Copywriting https://www.alyssatandrews.com/new-page-1 daily 0.75 2019-02-27 https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75fba50d9297d319628bd5/1551236041696/Package+Insert.JPG New Page https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75fcc56e9a7f1cf3d840bd/1551236294544/MacysMailerInside.jpg New Page https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75fcd6eef1a1cf31747a12/1551236314951/MacysMailerOutside.jpg New Page https://static1.squarespace.com/static/5c708c272727be06fd58f5d8/t/5c75fde27817f7c9da2d9d7a/1551236579904/image007.jpg New Page https://www.alyssatandrews.com/what-to-wear-our-hr-teams-holiday-office-party-advice daily 0.75 2019-02-28 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